Movie Genre Development

Published by: Richard Barton

2017.10.04

This future-facing research was designed to help our movie studio client identify how to maximise the success of future titles, across both family and non-family audiences.

We developed a multi-methodology approach, including stakeholder immersion, an online community, in-home deep dive interviews and quant validation.

As a result of this holistic research approach, utilising the depth of qual and the rigour of quant methodologies, we were able to identify a set of ‘golden rules’ for the genre, to help build future marketing strategies around each new title release.

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