Richard Barton

Richard is one of the co-founders of RED C Research in the UK, having joined the group from Future Thinking in 2016. A quantitative expert, Richard has previously run large-scale international projects for major global brands primarily in Media, Technology, Retail and Financial Services sectors.

With 25 years of experience there isn’t much he hasn’t been asked to do, from setting up Voice of the Customer programmes, Brand & Communication Trackers to targeted segmentation and pricing work. Richard in particular loves working on projects that combine the depth of qual techniques with the rigor of quantitative methods to give clients the full 360 degree perspective.