RED Talks

These short podcasts / videos are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective.

We hope you find them useful and that the help you to See More Clearly.

Brand Building

iDeator: A shortcut to NPD success

Unlocking Brand Growth with Category Entry Points – Jan 2024

The benefits of investigating and measuring Category Entry Points

Focusing on the long tail to target brand growth

Advertising Effectiveness & Targeting

Why you shouldn’t go dark during a crisis

Segmenting your market for targeted understanding

Understanding Consumers

Reaching Him Right: Marketing To Men – April 2024

Understanding the Irish Consumer Outlook – Oct 2023

How behavioural economics helps us to decode human decisions and choices

Insight to help brands navigate the accelerated consumer move online


Sustainability during a cost of living crisis

Sustainability – The Consumer Viewpoint

Covid 19 Impact

Living through a pandemic

How families have coped during lockdown

Planning new customer journeys in light of Covid 19