Geoff Tucker

A dualist researcher with expertise in both quantitative and qualitative research methodologies, Geoff has over 20 years of experience in conducting research across a wide variety of topics and industry sectors. He holds both a BA and MA in Economics from University College Dublin.

Geoff’s key areas of research expertise include customer experience, brand strategy, advertising performance, pricing research and new product development. He has worked on research projects in Ireland, Australia and in the UAE in the areas of financial services, healthcare, property, transport, tourism, alcohol and beverages, grocery retail, the energy sector and the environment.

He has keen interest in the world of behavioural economics and how this can help further our understanding of consumer behaviour. Geoff also has a particular interest in sustainability issues and leads RED C’s research in this area.