International Stakeholder Immersions: How Do Kids Play?


We have worked with a leading toy brand to develop an on-going programme of stakeholder immersion, bringing marketing teams from different regions together with kids and parents.  This is helping to inject play values into the company, and give decision-makers a first-hand understanding of how kids engage with toys.

Our programme has included brand play sessions, with a full day of engaging activities for stakeholders: alongside meeting kids and their mums, they have played together and tested new products, creating a wonderfully immersive experience.  We have also visited families in-home, to build a fuller understanding of how kids’ play behaviours evolve.

This approach is helping to ensure that kids are genuinely at the heart of our clients’ business, providing stakeholders with memorable first-hand experiences of how their products are played with and how to meet parents’ needs for their children.