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UK Consumer Mood Monitor – April 2024
May 14, 2024
How we help you
We are highly regarded
Some of our work
Ad testing/development
Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.
Media Understanding
Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels
Customer Journeys
Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.
Distinctive Brand Assets
Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.
Market Behaviour
Ongoing international tracking to understand holidaymakers’ changing needs
Market Segmentation
An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.
Churn
Identifying how to address declining sales of a globally recognised board game
Social Understanding
Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.
Behavioural economics/ semiotics
Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering
Voice of customer
A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.
Media Understanding
Understanding audience needs for factual content.
Category Entry Points
Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Category Entry Points
Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.
Customer Engagement
To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.
Strategic Planning
Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise
Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
Sustainability
Brand Tracking and Proposition Testing for a rapidly expanding EV charging network
Advertising Development
Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.
Behavioural Science
Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.
Market Behaviour
Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large
Media Understanding
Longitudinal qualitative research to track engagement with a global streaming service.
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Brand/market tracking
Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products
Pricing
A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market
Churn
Delivering a strategic understanding of how to drive subscription for a major newspaper brand
Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
RNPS
Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.
Distinctive Brand Assets
Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
Sustainability
Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT
NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.
Franchise & consumer products
Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.
What our clients say about us
The insight provide by RED C has been very important and has confirmed exactly what we need to do in terms of targeting; it’s given us a clear understanding of who the new investor is so we can be much more relevant in messaging and efficient with our media. The research is being used across the business, from informing the thought process of the agency working on our social strategy to media planning. We were really impressed with how the team navigated a complex topic and look forward to working together again in the future.
Head of Channel Marketing
/Global Financial Brand
The RED C team are incredibly easy to work with; they are professional, collaborative and flexible, with the ability to adapt to changing deadlines and requirements. They bring strong expertise to their work and produce clear, actionable deliverables that have been extremely valuable to our decision making. They have given us clear direction on how to ensure our products and services better meet our customers’ needs, which will be vital to help us grow as a business.
Head of Analytics & Insights
/Major Energy Supplier
The insight provide by RED C has been very important and has confirmed exactly what we need to do in terms of targeting; it’s given us a clear understanding of who the new investor is so we can be much more relevant in messaging and efficient with our media. The research is being used across the business, from informing the thought process of the agency working on our social strategy to media planning. We were really impressed with how the team navigated a complex topic and look forward to working together again in the future.
Head of Channel Marketing
/Global Financial Brand
The RED C team are incredibly easy to work with; they are professional, collaborative and flexible, with the ability to adapt to changing deadlines and requirements. They bring strong expertise to their work and produce clear, actionable deliverables that have been extremely valuable to our decision making. They have given us clear direction on how to ensure our products and services better meet our customers’ needs, which will be vital to help us grow as a business.
Head of Analytics & Insights
/Major Energy Supplier
The team at RED C did a great job at bringing the business on board the process and added significant value to the insights which allowed us to make clear strategic decisions.
Director of Marketing
/Retail Brand
Placing our customers’ audiences at the heart of everything we do is vital for our success. Partnering with RED C unlocked audience content needs and secured alignment and focus across the business . It has informed content development and strengthened commercial conversations.
SVP Global Insights
/Media Brand
The research from RED C was ground-breaking. It provided us with valuable insights on the brand which will help inform the future direction of our brand and sevices.
Head of Insights
/Media Brand
In selecting RED C, we’ve identified a partner that was able to deliver not only great research, but the ability to translate this into commercially actionable insights. Having a roadmap to help understand where we need to grow into the future is vital, especially when resources are limited versus what our competitors can bring to bear.
Marketing Manager
/Global FMCG
Creative evolution is an unstructured process, and RED C provided us with the framework and informed direction to ensure focus throughout the journey. Their analysis of qualitative understanding provided us with the confidence to proceed to brand reveal knowing we had done right by our own objectives.
Consumer Insights
/Global Airline Brand
RED C were from the start our research partner of choice. They understand our business, our needs and were prepared to challenge our thinking to ensure we were able to develop meaningful insights from the consumer research they conducted.
Head of Strategic Marketing
/Insurance Brand
It’s incredibly rare to find such well combined and highly skilled qualitative and quantitative experts under one agency. They will go above and beyond to make sure you are getting actionable insights from every project
Senior Director
/Global Sports Brand
Insights get taken to the next level with RED C – it’s not just about delivering research findings, but about providing strategic recommendations that tap into the wealth of experience in the team. They are brilliant with senior stakeholders and I’d trust them to deliver against any brief!
Insight director
/Global Media Brand
RED C is among the best strategic research companies I’ve worked with. Their work is really driving all sorts of good decisions for us, with a very direct line between their recommendations and measuring the business and brand impact.
Chief Marketing Officer
/Gaming & Lottery Brand
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