Nothing brings you closer to consumer needs that actually spending time with them, observing how they live their lives and where your brand, product or service interacts.
At RED C we use a range of ethnographic techniques to bring us and our clients closer to consumers and truly understand their stories.
This might range from mobile diary research projects that allow consumers to feedback in real time and upload videos and images, or our researchers or clients physically spending time with target consumers at key events such as meal times, to the deployment of Go Pro video cameras to target consumers for them to record their lives without the influence of a researcher standing by.
Ethnography provides a richness of understanding that brings consumer and their needs to life. We design the right solution for your needs on a project by project basis.