Social Media Attention Survey 2021

Published by: Ciara Reilly


RED C are delighted to announce that we, together with Karen Nelson-Field of Amplified Intelligence, are introducing a first to market project for Ireland that will provide a real measure the effectiveness of social media advertising.

This ground breaking study is will help brands across Ireland maximise impact of social media by measuring continuous granular attention be it active, passive or non-attention.  The study will bring 4-6 non competing brands together and give brands the opportunity to test 2 social media creatives.  Results from this study will help brands create social media ads that are not just actively seen by target audiences, but get the message across.

Why take part?

  • Brands that get involved can understand their creative with the metric taking the ad industry by storm – attention.
  • Second-by-second breakdown of attention paid by platform and format arms brands with the insights to establish best-in-practice creative briefing and analysis.
  • Work with leading global attention experts, Amplified Intelligence and join an ever-growing community of attention leaders pushing to bring quality and effectiveness back to the media ecosystem.


Click on the link below to find out more or contact Ciara Reilly at / 01 8186316 for more information.

536521 – RED C & Amplified Intelligence- Social Media Attention Survey Ireland 2021