Strat Man

Strat Man is a set of clear planning frameworks developed by the team at RED C to enable clients to undertake powerful strategic planning for growth founded in reliable primary research and insight.

Strat Man uses a wide range of techniques, processes and models in order to provide clear brand direction grounded in primary research. We take insight uncovered from research and work with our clients to help define the strategic framework for the brand to unlock growth.

Extensive secondary research is also untaken to further strengthen the foundation upon which the strategic process is built.

Each project is tailored to meet our clients’ needs. We work closely to ensure stakeholder knowledge is blended with robust primary and secondary research and best in class strategic planning tools to deliver a clear path for brand growth.


Strat Man