RED STAR provides you with a cost-effective pre or post advertising evaluation model using a suite of carefully designed metrics to provide clear and actionable insight to guide your advertising strategy.
RED STAR (Structured Test of Advertising Response) is a standardised method of advertising assessment developed by RED C. Building on many years of communications testing experience and rigorous analysis, we have devised a solution that addresses all of your communications testing needs.
The RED STAR toolkit is intuitive, digestible and strategically focussed to produce unambiguous direction for your brand, helping you to make more informed investment decisions.
To facilitate comparability and target setting, each of the constituent components of the test can be benchmarked as well as producing composite Affection, Brand Impact and Connection (ABC) Scores to allow for clear diagnosis of any shortcomings or improvement areas for your advertising.
There is also a one number, RED STAR Index provided for all executions to provide a single number snapshot of advertising effectiveness.
RED STAR DIAGNOSTICS
At a glance, you can see the specific elements of the RED STAR model that are considered to be strengths and weaknesses of your execution relative to its peer reference group. By exploring these diagnostics among various target groups we can identify the audience for whom the advertising is most resonant.
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