RED Line

RED Line is RED’Cs online omnibus service.


Download the RED Line brochure here: RED Line Brochure Apr – Dec 2024

Through our online panels the RED Line services allow you to reach your target market in a cost effective and timely manner.  The RED Line services provide you with options to reach a representative sample of the adult population across Ireland and the United Kingdom.

Omnibus surveys are cost effective, as you can add as few as one question or as many questions as you like, and the costs of reaching the larger sample size are shared among all the different people and companies adding questions.


Representative samples are reached for each survey using our own and partner online research panels in the United Kingdom to provide a robust representative sample of the adult population in each country.  Quotas are set across gender, age, region and class to ensure the final sample is as representative as possible of the target market.


RED C are proud to have such a high quality resource in the market place

  1. Unlike most generic panels, our panelist are given fair reward for their time helping to ensure the highest levels of engagement and quality of response across our surveys.
  2. The RED C Live panel is fully owned by RED C. This ensures that panel members are not over-interviewed, enabling us to provide the highest quality standards to our clients.
  3. RED C Live has proven to hold higher numbers of difficult to reach sample profiles including those aged 65+ and 17-24 year olds vs. leading panel providers.

The resulting accuracy of the panel and the controls we use was proven at the last Irish General Election in 2020, where we predicted the election result through our online panel with an average error of just 0.8%



The RED Line online omnibus services are based on the following sample sizes:-

Ireland                             1000 adults aged 18+
United Kingdom             2000 adults aged 18+


The RED Line online omnibus includes a number of demographic questions as standard including age, gender, social class, working status, tenure, marital status, urban/rural and the number of dependent children at no additional cost.


The RED Line omnibus runs at least twice per month over the second and last weekends of each month, with questions finalised on the Wednesday and results available a week later.  It is also possible to run the service for you outside of these dates if demand is high enough.

For more information or a quote, contact us