Mark graduated from Trinity College Dublin in 2010 with an honours Bachelors degree in Business and Economics. From there he went on to complete a Masters in Marketing in the Michael Smurfit Graduate Business School. While studying for his Masters, he was also working full time in the Marketing Department of a multinational Irish Engineering Company, gaining extensive experience working with clients across a large number of fields, in both Ireland and around the world.
After graduating from Smurfit in 2013 Mark joined RED C, where he continued to build on the research skillset first learned in his Masters, specialising in quantitative methodologies.
Mark has extensive experience in the management of projects across a wide variety of industries including FMCG, Telecoms, Health insurance, Transport and Utilities. Mark is primarily a quantitative researcher, highly skilled in numerous methodologies, with particular expertise in Advertising & Brand Tracking programmes, New Product Testing and Realtime Customer Satisfaction tracking. He has worked with clients internationally, managing research projects for companies based both in Ireland and elsewhere across a wide variety of countries, in Europe, Asia (including both India and China) and North and South America