Annette is a dualist researcher, equally proficient in qualitative and quantitative methods, with a depth of experience gained from over fifteen years in the research industry. This experience spans a range of research types including face to face, telephone, and online research and utilizing both traditional and more modernist research methods.
Annette graduated from University College Cork, with a BA in Geography and Sociology, and continued her studies to gain an MSc through the Food Economics department at UCC. Annette continues to keep up to date to enhance her skills and expertise, most recently completing a Certificate in Online Marketing through IT Carlow in 2012.
Prior to joining RED C, when the company was founded in 2003, she worked at Lansdowne Market Research for almost three years where she was involved in a range of national and international projects.
Annette is involved in the design, co-ordination, and reporting of many projects, with special focus on dual method projects – utilising qualitative and quantitative methods. Her experience spans many industries including financial, telecoms, medical, tourism, insurance and retail industries.