New Product Development2017.10.04
Research was required to test consumer reactions to a range of new snacking concepts, in terms of flavour and occasions, as our client seeks to become a leading provider in the category.
We conducted a series of food workshops with core target consumers. These workshops involved discussion relating to the role of branding and packaging messages with insight into usage and occasion opportunities alongside taste testing to fully evaluate the new products.
The research was conducted in viewing facilities so our client could watch as the research discussions evolved and to see first-hand the consumers’ response to the new products.
We were able to provide guidance on all aspects of the new product range and launch to give the client the best chance of success in the market. Our research directly led to product distribution in a major supermarket chain.