RED C’s smartphone interviewing technology is a new tool for research insight gathering , that utilises the explosion in smartphone ownership in Ireland.
The ability to conduct surveys on smartphones allows us to capture vital information for clients from their customers or shoppers at the time of purchase or moment of truth.
The technology provides for a welcoming and user friendly interface that ensure consumers are engaged with the survey they are taking. It also allows for for full routing and question skipping in the same way as a standard online or telephone based survey.
A range of different types of questions can be incorporated into the survey including rating scales, pre-codes lists and open ended questions. By its nature however mobile based surveys need to be kept relatively short to encourage participation.
Surveys can be launched through a variety of different methods that provide the ability to reach customers at relevant times for the brand, when interaction has taken place with the brand at a “Moment of Truth”.
1.QR Code linked surveys
Scanning QR code takes consumer to survey – perfect for advertising or brochure material, product packaging, in magazines , newspapers etc
2.Text Link Surveys
Survey sent to customers by text and they then click on link to be taken directly to survey that can be completed on their phone – perfect for customer satisfaction or NPS surveys, immediate feedback surveys at conferences etc
3.Opt In Location based surveys
Members of the RED C Live panel or your own customer base can be sent surveys to an app, depending on their location or interaction, as long as they have “opted in” for the service. For instance once they visit your store a survey can be sent to opted in customers.
4.In App Surveys
Create a survey for your app with seamless link directly from your app to our survey system – to measure satisfaction with the app, provide interesting content etc
Live Reporting Portal
Data collected through the Smartphone survey can be made available in real time through an online reporting portal. This is individually designed for each client, and can include charts, tracking data, Word Cloud of verbatims etc. Data can be uploaded on a timed basis e.g. hourly and the portal allows you “Filter” by interaction OR customer type.
Why not try it yourself?
Try the RED Smart demo surveys now by either scanning the QR code above on this page, or typing in/pasting the following link into your smartphone browser.