RED C use a range of the latest online interactive techniques to meet the needs of research among tech savvy consumers.
We have developed and recruited our own online panel, that allows for the easy management and construction of range of online research tools. These include standard quantitative targeted online surveys, and also the more qualitative tools inlcuding online communities and focus groups.
Online research is a very cost effective and fast medium for gathering research when it is appropriate. As a result we now run several tracking surveys for brands targeting an under 55 year old audience.
Online research surveys can also be utilised for advertising and pack testing, using innovative tools such as worm analysis on ads to show a visual consumer rating of interest in the different sections of the ad.