RED C currently provides the country’s fastest telephone Omnibus Survey, the RED Express, which provides robust reliable feedback across the population of Ireland in just 3 days.

Sample

1,000 interviews conducted with a random representative sample of the population across Ireland aged 18+.  Random digit dial method used to ensure ex-directory households are included, and sample is drawn to ensure that it is 100% regionally representative.

Half of the sample of 1,000 adults are reached using a RDD (random digit dial) landline sample with the other half now conducted using an RDD mobile phone sample to ensure 98% coverage of the population.

In terms of the classification data available the red express has as standard; age, sex, social class, working status, marital status, urban/rural, no. of dependant children, and nationality at no additional cost.  Data can therefore be run by any of these sub groups.

Quality

The red express survey is designed with the best statistical accuracy available.  Our sample size of 1,000 interviews provides a standard error at 95% confidence of + or – 3%, the same used for political polling.  Quotas are set and weighting used to ensure that the data is nationally representative in terms of sex, age, social class and region.  Our breakdown of age within gender is based on the latest census data.  Due to the scale of interviewing required, fieldwork is conducted by ICM Research who run the leading market research outbound call centre in the UK, with the highest quality credentials.

Timing

The red express currently runs at least every two weeks and provides data in the same week and full charted presentations just one week after fieldwork is undertaken, rather than with slower face to face omnibus where results are often not received until three to four weeks after the fieldwork has taken place.

RED Express Desktop Calendar 2012

Costs

Costs for the red express are worked out on a per question unit basis, and is most suitable when there is a need to ask a few key questions of a large sample size.  The expensive element of any survey is finding respondents, and this is shared across a number of clients who similarly have questions on the red express.