Iarlaith is a former Associate Director with Lansdowne Market Research, part of the Millward Brown group of companies. Prior to this, he was Services Manager with the research and analytical software company SPSS Ireland. He is now a Director of Red C Research and works across a range of clients including political and public sector, food & drink, retail, telecommunications and IT. He has also lectured in research methods and statistics in Athlone Institute of Technology, Marino Institute and NUI Galway. Iarlaith specialises in the quantitative side of the business, with specific expertise in complex data modelling and pricing research, but is also an accomplished qualitative researcher. He currently has 13 years’ experience in the industry.