Ciara graduated with a Bachelor of Business Studies from Sligo IT, and went on to complete a Master in Marketing at Smurfit Business School. During her Masters she conducted a range of qualitative and quantitative research projects for blue chip companies in Ireland. Prior to this she received her primary honours degree in Business, specialising in Marketing, from Sligo Institute of Technology.
She has been working with RED C since 2008 and has gained extensive knowledge on how best to deliver to client needs, delivering clear insights beyond the fact and delivering the ‘so what’. Ciara’s experience spans a wealth of industries and clients including Dublin Airport Authority, Irish Distillers, Three, Bank of Ireland and all aspects of the RED C political polling.
Ciara has developed a range of skillsets during this time, specifically brand tracking, conjoint analysis, segmentation and customer satisfaction.