Aoife made her way into the market research industry upon completion of her academic career in NUI, Maynooth in 2012. Her studies in English and Economics saw her assume a dualist role; building on both her written and verbal communication skills and her appetite to understand choice. Following a short period with Coyne Research, she joined RED C in September 2012 as a Research Executive and where her researcher skillset has been nurtured and grown.
During her time, Aoife has developed a range of abilities which allow her to unearth and understand consumer and market outlook and behaviour; delivering impactful insights and recommendations for clients to move forward with. Her natural and genuine interest in people and their logic ensures that she approaches each project with enthusiasm and curiosity. She has worked across a range of sectors and a variety of different brands such as Sky, Disney, Applegreen, Aviva, Shannon Airport, Edward Dillon and McDonald’s.
In addition to her role in RED C, Aoife holds the position of Vice Chair on the Marketing Society Future Council.