New Store Dynamics Testing

Published by: Richard Barton

2017.10.04

Our global retail client was experiencing disappointing sales and needed to understand tactical ways to address this challenge.

We were able to provide a multi-methodology approach to answering our clients research questions. By using high street safaris, qualitative in store clinics, exit interviews and staff depths, we conducted a full review of the retail experience.

Ultimately we were able to develop a set of guidelines to maximise connection and engagement with a new customer base, that could then be used as a template for developing future store environments.

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