February 14th, 2012
The latest Credit Crunch Tracking Report from RED C shows that Irish consumers are resolute in spite of the poorest economic outlook in more than 2 years. This outlook is driven by the European debt crisis, yet another tough budget and rumours of a second bailout for Ireland. The report also shows that consumers continue to hold on to their purse strings . . .RED C Research & Marketing Ltd
Telephone +353 1 818 6316
Email info@redcresearch.ie
Credit Crunch Tracking February 2012
2011 Review – Out With The Old, In With The New?
January 16th, 2012
Now that we are all well and truely back into work mode, and to help brighten up your "Blue Monday"! Please click on the following link to find a short review of 2011, and our thoughts on trends in 2011. 2011 - out with the old in with the newNew Year Poll: Global Happiness Remains High in Spite of Economic Gloom
January 3rd, 2012
The Global Net Happiness stands at 40% points while Net Happiness for Ireland is only 20% - the lowest recorded in Western Europe. 45% of the Irish feel happy, 25% feel unhappy while 30% express they are neither happy nor unhappy. Demographic analysis for Ireland shows that those aged 35-54 years are significant less happy than other age groups with almost . . .Government support under pressure – SBP Poll Dec 2011
December 5th, 2011
In the first Sunday Business Post / RED C poll since the Presidential Election, there is evidence that the government parties are coming under pressure. Fine Gael remain the largest supported party in the state securing 32% of the first preference vote, but this is down 4% when compared to the last election, and a long way behind the honeymoon . . .Credit Crunch Tracking October 2011
November 3rd, 2011
The latest Credit Crunch Tracking Report from RED C shows that Irish consumers are holding back their spend and worry over the prospects of a deepening recession caused by the Eurozone economy and the situation in Greece. Yet, the consumers remain optimistic in terms of the Irish economy and there is potential for increased spend on socialising and consumer goods if . . .Innovation & Accuracy – in RTE Recall Poll
November 2nd, 2011
RED C Research proved its credentials for research innovation and accuracy again last week, by using a totally new approach to measure voter behaviour at the Presidential Elections. Having decided that a face to face Exit Poll was not viable for the Presidential Election, RTÉ was left needing a high speed research solution that provided accurate feedback on voter behaviour, after . . .Recall Poll shows how Higgins won election
November 1st, 2011
The RED C Recall Poll for RTE showed clearly how voters switched away from Sean Gallagher directly to Michael D Higgins in the final week of the election. The poll accurately showed that Higgins would win the vote after this switch by ending up with 40% of the first preference vote, and better transfers. The full Recall Poll report can be downloaded . . .Ireland comes out top in Global Doctor-Patient Communication Survey
October 21st, 2011
The latest Doctor-Patient Global Communication Performance Survey conducted by the WIN (Worldwide Independent Network of Market Research) Network, puts Ireland in the first place in terms of doctor-patient communication effectiveness. Ireland recorded a CAT-score (Communication Assessment Tool) of 66 compared to a global average of only 22. Looking at the other Western countries in the survey, we are well ahead . . .75% of parents support ban on unhealthy food ads
October 14th, 2011
RED C recently conducted a national survey of parents in relation to advertising of unhealthy foods to children. This research was conducted for The Irish Heart Foundation, The National Youth Council of Ireland and Children’s Rights Alliance. The survey found that over half of parent’s with dependent children under age 18 expressed concern regarding TV advertising of unhealthy food to . . .Credit Crunch Tracking June 2011
July 6th, 2011
The latest Credit Crunch Tracking Report from RED C shows that Irish consumers remain as optimistic as post-election three months ago, and much more optimistic than a year ago. Expectations for the Irish economy have also improved, and as a people we claim to much "happier" than three months ago. The survey was carried out in June and shows slightly increased . . .Nuclear Energy Global Poll – RED C & WIN/Gallup International
May 30th, 2011
JAPAN EARTHQUAKE JOLTS GLOBAL VIEWS ON NUCLEAR ENERGY: Net favour globally falls from 25% to a mere 6%. However, supporters continue to outnumber opponents by 49% : 43% Zurich / Dublin , April 19, 2011 Net favour worldwide falls from 25% to a mere 6%, as hundreds of millions worldwide become concerned about Nuclear Leakages and switch sides from favouring to opposing . . .Digital Marketing Conference 2011
March 31st, 2011
Delighted to have been asked to speak at the Digital Marketing conference yesterday. They had a great line up and some very interesting speakers. There is no doubt that the growth of mobile as an internet platform was one of the main trends spoken about by a number of speakers. Our own primary research among Internet users certainly suggested that more . . .Credit Crunch Tracking March 2011
March 29th, 2011
The latest Credit Crunch Tracking Report from RED C shows that the longevity of the recession is taking its toll on the Irish, with declines in personal outlook, quality of life and monthly spend. The survey was carried out in March after the election and shows a glimpse of optimism driven by higher expecations for the Irish economy. Download the full report . . .General Election 2011
February 11th, 2011
Find the latest General Election 2011 vote share information trends here.FusionCharts
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The Good, Bad & Ugly
January 18th, 2011
Facts and trends from 2010 compiled from our knowledge bank, and research conducted throughout the year.View more presentations from Richard Colwell.