May 14th, 2012
Against a backdrop of voters in countries across Europe showing signs of a rebellion against austerity, Ireland in contrast appears determined not to rock the boat, with a surge in support for ratifying the Fiscal Stability treaty in today’s poll. This increased support for the Yes camp comes despite the uncertainty that the recent Greek elections and that of Francois Hollande . . .RED C Research & Marketing Ltd
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Support for Fiscal Stabilty Treaty Grows
SBP 29th April – Pressure on Yes vote in EU Treaty referendum
April 30th, 2012
The past two weeks has seen the start of serious campaigning on the EU Treaty with a noticeable shift to news about the No camp. This has involved a series of Trade unions announcing that they are recommending that their members should vote No, and has also included some doubts being thrown on the treaty by Frances Presidential Election, where . . .Latest Paddy Power / RED C Poll – March 2012
April 5th, 2012
The latest Paddy Power/ RED C Poll finds that despite the rebellion against the household charge by many voters, support for Fine Gael has risen in this poll, leaving the party close to securing 35% of the first preference vote, which is almost the same share they had at the last election. Part of this must be down to the high . . .39% of those liable will not pay household charge
March 29th, 2012
The latest Paddy Power/ RED C poll finds that only 61% of households, that claim they are liable, will pay the household charge, with 39% of those who know they are liable stating that they will not pay the charge. Older voters are more likely to have paid, but almost half of those in the 18-54 year old age groups, who . . .SBP Poll Results March 2012 – EU Treaty support 60%
March 26th, 2012
Voting Intention The big change in today’s Sunday Business Post/ RED C poll, taken before the findings of the Mahon Tribunal were announced and conducted just three weeks since the last poll, is the strong gains seen for Fine Gael. It appears that a few weeks of relatively good news stories surrounding the deferral of the bailout payment, positive noises about the . . .SBP 4th Mar – EU Treaty Yes vote rises to 60%
March 5th, 2012
Confirmation that the imminent EU treaty referendum will take place in Ireland, appears in itself to have helped convince more voters that the Treaty should be passed. In today’s Sunday Business Post/ RED C poll 60% of the electorate, who express an opinion, suggest they will vote in favour of the Treaty. At the same time party support remains relatively stable, . . .Credit Crunch Tracking February 2012
February 14th, 2012
The latest Credit Crunch Tracking Report from RED C shows that Irish consumers are resolute in spite of the poorest economic outlook in more than 2 years. This outlook is driven by the European debt crisis, yet another tough budget and rumours of a second bailout for Ireland. The report also shows that consumers continue to hold on to their purse strings . . .Jan’12 SBP Poll – 72% want Referendum
January 30th, 2012
Government parties will need to think very carefully how they manage the introduction of a new European Treaty to Ireland, based on the results of today’s Sunday Business Post/ RED C poll; which suggests it could be difficult to win, among an electorate already slightly disenfranchised from the government parties. With their support under pressure, the last thing the Government needs . . .2011 Review – Out With The Old, In With The New?
January 16th, 2012
Now that we are all well and truely back into work mode, and to help brighten up your "Blue Monday"! Please click on the following link to find a short review of 2011, and our thoughts on trends in 2011. 2011 - out with the old in with the newLatest Paddy Power/ RED C Poll – Jan 2012
January 12th, 2012
Despite negative media surrounding both the household charge and the tax claims against pensioners, the two government parties come out of today's poll in relatively good positions. Both Fine Gael and Labour improve their share of the first preference vote slightly, when compared to a similar poll conducted just before the Budget in Dec. At the same time 26% of those aware . . .New Year Poll: Global Happiness Remains High in Spite of Economic Gloom
January 3rd, 2012
The Global Net Happiness stands at 40% points while Net Happiness for Ireland is only 20% - the lowest recorded in Western Europe. 45% of the Irish feel happy, 25% feel unhappy while 30% express they are neither happy nor unhappy. Demographic analysis for Ireland shows that those aged 35-54 years are significant less happy than other age groups with almost . . .Red C Research and OI Research Join Forces In Merger
December 8th, 2011
We are delighted to announce that RED C Research Ltd and OI Research (formerly Outsourced Insight) have joined forces in a merger agreement that will make the group one of the largest independent market research companies in Ireland. Our joining together unites two of the most highly respected and fastest growing insight-delivery agencies in Ireland, and will allow us to . . .What sways the voters? letter to The Irish Times
November 4th, 2011
Sir, – Headline: Election-skewing nature of media comment should not be ignored. This could so easily have been the title of the piece written by John Waters (“Election-skewing nature of polls should not be ignored”, Opinion, October 28th). His argument was that opinion polls change people’s behaviour, but if this is true surely so does his comment and opinion? In . . .Credit Crunch Tracking October 2011
November 3rd, 2011
The latest Credit Crunch Tracking Report from RED C shows that Irish consumers are holding back their spend and worry over the prospects of a deepening recession caused by the Eurozone economy and the situation in Greece. Yet, the consumers remain optimistic in terms of the Irish economy and there is potential for increased spend on socialising and consumer goods if . . .Innovation & Accuracy – in RTE Recall Poll
November 2nd, 2011
RED C Research proved its credentials for research innovation and accuracy again last week, by using a totally new approach to measure voter behaviour at the Presidential Elections. Having decided that a face to face Exit Poll was not viable for the Presidential Election, RTÉ was left needing a high speed research solution that provided accurate feedback on voter behaviour, after . . .Recall Poll shows how Higgins won election
November 1st, 2011
The RED C Recall Poll for RTE showed clearly how voters switched away from Sean Gallagher directly to Michael D Higgins in the final week of the election. The poll accurately showed that Higgins would win the vote after this switch by ending up with 40% of the first preference vote, and better transfers. The full Recall Poll report can be downloaded . . .Will Gallagher lose votes? If so, who gains?
October 25th, 2011
There is significant expectation that Sean Gallagher may well lose supporters following last nights debate, where he was confronted by Martin McGuinness about collecting money for Fianna Fail. The question is will this make enough of a difference to close the 14% gap he held against Michael D. Higgins in the last poll? The first thing we need to bear in mind is that . . .Gallagher leads final RED C Poll
October 25th, 2011
Sean Gallagher has cemented his lead in the race for the presidential election, according to the latest Sunday Business Post / RED C poll, with less than a week to polling day. Despite the bookies and the media suggesting that Michael D. Higgins would close the gap, Gallagher is being seen by voters as the best bet for President. He . . .Ireland comes out top in Global Doctor-Patient Communication Survey
October 21st, 2011
The latest Doctor-Patient Global Communication Performance Survey conducted by the WIN (Worldwide Independent Network of Market Research) Network, puts Ireland in the first place in terms of doctor-patient communication effectiveness. Ireland recorded a CAT-score (Communication Assessment Tool) of 66 compared to a global average of only 22. Looking at the other Western countries in the survey, we are well ahead . . .Gallagher surges into lead
October 17th, 2011
Sean Gallagher surges into the lead in the race for the Aras, after an astonishing gain in support from the electorate again in this week’s Sunday Business Post/ RED C poll. Gallagher secures 39% of the first preference vote, which is an increase 18% since a comparable poll taken just one week ago. If ever anyone had the famous “momentum” he . . .75% of parents support ban on unhealthy food ads
October 14th, 2011
RED C recently conducted a national survey of parents in relation to advertising of unhealthy foods to children. This research was conducted for The Irish Heart Foundation, The National Youth Council of Ireland and Children’s Rights Alliance. The survey found that over half of parent’s with dependent children under age 18 expressed concern regarding TV advertising of unhealthy food to . . .Higgins still in the lead, but Gallagher makes gains
October 6th, 2011
The latest presidential poll show Michael D. Higgins very much still in the driving seat to become the next President of Ireland. He takes 25% first preference share, up 7% on just a week ago. It now looks like it could be Sean Gallagher that gives him any competition. Gallagher jumps a huge 10% in share of first preference and in . . .Norris leads, but Higgins still in driving seat
September 26th, 2011
This months tracking poll included detailed analysis of the Presidential election. With the field to be decided two sets of candidate lists were tested, the first included those already nominated, and the second those that hope to be nominated by Wednesday of this week. Higgins remains the leading candidate among those nominated, with McGuinness also showing well in the first robust . . .Is the honeymoon over for Fine Gael and Labour?
September 26th, 2011
This months RED C /Sunday Business Post Tracking poll, conducted between the 19th and 21st September suggests that the honeymoon for the government parties may well be over. After the visits of Obama and The Queen support for Fine Gael had never been higher, but the halo of post election victory appears to have run its course, with party support dropping 8% . . .Credit Crunch Tracking June 2011
July 6th, 2011
The latest Credit Crunch Tracking Report from RED C shows that Irish consumers remain as optimistic as post-election three months ago, and much more optimistic than a year ago. Expectations for the Irish economy have also improved, and as a people we claim to much "happier" than three months ago. The survey was carried out in June and shows slightly increased . . .RED C joins the WIN-Gallup International Network
June 28th, 2011
RED C are delighted to announce that we have joined the WIN-Gallup International Network, the world’s largest and oldest network of independent market research and polling firms. We were honoured to be invited to join this prestigious network of independent research companies which enables us to conduct research anywhere in the world – managed from our office in Dublin. It also gives us access to . . .Carol Fanagan joins RED C Executive Team
June 9th, 2011
RED C are delighted to announce the appointment of Carol Fanagan, as Business Strategy Director, to the senior executive team. Carol Fanagan joins RED C , having spent 21 years as a market researcher with Millward Brown Lansdowne, during which time she was Managing Director of Millward Brown IMS, and Deputy Managing Director of the merged IMS and Lansdowne companies. Carol is an . . .Nuclear Energy Global Poll – RED C & WIN/Gallup International
May 30th, 2011
JAPAN EARTHQUAKE JOLTS GLOBAL VIEWS ON NUCLEAR ENERGY: Net favour globally falls from 25% to a mere 6%. However, supporters continue to outnumber opponents by 49% : 43% Zurich / Dublin , April 19, 2011 Net favour worldwide falls from 25% to a mere 6%, as hundreds of millions worldwide become concerned about Nuclear Leakages and switch sides from favouring to opposing . . .SBP Tracking Poll – May 2011
May 30th, 2011
Independents suffer, as Fine Gael rides the crest of official visits. There is nothing like a successful visit by a Queen or President to cement your positive public perception, and extend your honeymoon period in government. At least that appears to be the finding form the most recent Sunday Business Post /RED C poll. The fieldwork for this poll started on . . .SBP Tracking Poll – Apr 2011
April 11th, 2011
The first RED C/Sunday Business Post opinion poll since the election, makes good reading for the governing parties. Fine Gael increases its support by 3%, leaving the party securing 39% first preference. Labour retains most of its support leaving the party taking 18% share. In general the parties are all within margin of error of where they stood at the election, and as such it . . .Digital Marketing Conference 2011
March 31st, 2011
Delighted to have been asked to speak at the Digital Marketing conference yesterday. They had a great line up and some very interesting speakers. There is no doubt that the growth of mobile as an internet platform was one of the main trends spoken about by a number of speakers. Our own primary research among Internet users certainly suggested that more . . .Credit Crunch Tracking March 2011
March 29th, 2011
The latest Credit Crunch Tracking Report from RED C shows that the longevity of the recession is taking its toll on the Irish, with declines in personal outlook, quality of life and monthly spend. The survey was carried out in March after the election and shows a glimpse of optimism driven by higher expecations for the Irish economy. Download the full report . . .Turnout Predictions GE11 – 65%+?
February 25th, 2011
RED C have conducted an analysis of our likelihood to vote question, on all the polls conducted over the campaign, in an effort to try and predict actual turnout today. This analysis is not an exact science, as there is a theory that people who are willing to conduct an opinion poll, are slightly more likely to vote, but we have had . . .GE11 – Transfer Analysis – 23rd Feb
February 23rd, 2011
Fine Gael gaining second preference transfers across the campaign Evaluation of claimed second preference vote behaviour, allows us to try and better understand how transfers may pan out on Election Day. Across the four polls conducted in February by RED C we see Fine Gael on course to secure 28% of second preference votes, with strongest transfer coming from Labour candidates . . .GE11 – Regional Analysis – Update 23rd Feb
February 23rd, 2011
Fine Gael leads vote share in all regions. A regional update of the polls, including the latest poll published on the 23rd February, shows a similar picture as those seen previously. Small gains are seen for Fine Gael in Dublin, Leinster outside of Dublin and Connaught/Ulster. This leaves the party ahead in all regions, with particular strengths in Connaught and Ulster. Labours . . .Final PP GE11 Campaign Poll Results
February 23rd, 2011
The final poll of the GE11 campaign, with polling conducted right up to the 22nd February, sees voters continue to make up their minds leaving just 13% undecided, as we move into the final few days. Fine Gael support continues on the gradual ascent seen throughout the campaign, with the party securing 40% share of the first preference vote overall, up . . .GE11 – Regional Analysis Update 20th Feb
February 21st, 2011
Fine Gael gains outside of Dublin. A regional update of the polls, including the latest poll published on the 20th February, suggest that gains for Fine Gael are coming from outside Dublin. The party sees support rise in both the Rest of Leinster by 2% and Munster by 3% in the four poll analysis. In Dublin however the party remains static . . .Cork North Central Constituency Poll
February 21st, 2011
Labour dominate Cork North Central, but just miss out on second seat. Labour are the big winner in Cork North Central, with the change of boundaries in the constituency, the party increases its share of the vote from 12% in 2007 to 33% in this poll. Kathleen Lynch is close to making quota on the first count, increasing her share of . . .SBP GE11 Poll 20th Feb – Full Report
February 21st, 2011
Can Fine Gael win a Majority? Less than week from the election, and there is no question that Fine Gael are the party with the famous “momentum” behind them. During the campaign the party have seen a consistent upward trend in the polls that has taken them from securing 33% share at the start of the campaign, to 39% share in this poll. SBP . . .Cork South Central Constituency Poll
February 16th, 2011
Martin doesn’t do enough to save both seats, and Fine Gael take honors. Since his election as leader of Fianna Fail this constituency focus has all been on Micheal Martin, and what he can do to hold up the share of the vote. While he does manage to hold the Fianna Fail share at a higher level than seen nationally, it . . .13th Feb SBP Poll Report – Full
February 14th, 2011
Fine Gael upward trend continues Fine Gael sees a further gain in first preference vote share as undecided voters begin to make up their minds, and in doing so support the party. They take 38% share of the first preference vote and while this is up 3% since a week ago, of more interest is the trend over the campaign. When . . .Regional Analysis of Campaign Polls
February 14th, 2011
Fine Gael support founded in strengths outside of Dublin. The latest RED C Sunday Business Post poll sees Fine Gael make considerable gains, while Labour and Fianna Fail fall back. These trends are underpinned by very different voter behaviour in different constituencies. Regional poll vs. poll analysis is not reliable as the sample size is too small, however with a large . . .Latest Poll Results, GE11, 12th Feb
February 12th, 2011
Latest Sunday Business Post Tracking Poll Results Fine Gael 38% (+3), Feb 3 poll average = 37% Labour 20% (-2), Feb 3 poll average = 20% Fianna Fail 15% (-2), Feb 3 poll average = 17% Sinn Fein 10% (-3), Feb 3 poll average = 12% Greens 3% (+1), Feb 3 poll average = 3% Independents 14% (+3), Feb 3 poll average = 12% Undecided voters fall to 17%, . . .The Battle for Floating Voters
February 7th, 2011
SBP Poll - 6th Feb 2011 - General Election 2011. Do you wonder why Fine Gael and Labour are tearing chunks out of each other in the campaign so far, when they appear most likely to be coalition partners? The reason becomes clear, when we look more closely at the number of voters that remain undecided about how they will vote . . .Runners & Riders for GE11
February 7th, 2011
SBP Jan 30th 2011 - General Election Poll On Tuesday the Dail will be dissolved and the election campaign can start in earnest. So what does the wealth of data we have available from the monthly Sunday Business Post Tracking polls tell us about the likely outcome for each of the runners and riders, in a few weeks time? Fianna Fail will . . .The Good, Bad & Ugly
January 18th, 2011
Facts and trends from 2010 compiled from our knowledge bank, and research conducted throughout the year.View more presentations from Richard Colwell.
Credit Crunch Report
October 18th, 2010
Credit Crunch Tracking - Oct 2010 - The future does not exactly look bright for Ireland and so a degree of caution still exists among consumers. However they are clearly in a better position than they hoped a year ago. The improved state of happiness, energy and motivation among the Irish consumer is an important foundation for consumers to overcome the . . .