The standout feature of this poll is the fall-back in Fianna Fáil support following a recent revival that saw them neck-and-neck with Fine Gael on voting intention.  Their support now stands at 24% while 30% express an intention to vote for Fine Gael.  While speculative, there are a number of “live” issues that may have contributed to this change of . . .

Read More

In a world where board rooms are demanding more ‘bang for their buck’, marketing and communications teams are constantly pressurised to demonstrate the effectiveness of their advertising campaigns.  The likes of TVRs, JNLR, JNRS, JNOR and Click Throughs can provide all the relevant information for traditional media but what about other locations?  Airport advertising is widely used by brands to . . .

Read More

For the first time in almost five years of monthly RED C polling, Fianna Fail support has matched that of Fine Gael.  Both parties secure 26% of the first preference vote in today’s poll, with Fine Gael losing support (-2%) and Fianna Fail (+1) gaining.   Last month I wondered how Fianna Fail would manage to push on from its current . . .

Read More

Since the dawn of marketing, one of the biggest conundrums for manufacturers and marketers worldwide has been how to design and develop products or services with a combination of features that have high appeal among consumers, while satisfying return on investment targets. Whether the product in question is car insurance, savings accounts, cheddar cheese or bottled beer, it is vital . . .

Read More