RED C Research & Marketing Ltd
Telephone +353 1 818 6316
Email info@redcresearch.ie
February 14th, 2012
The latest Credit Crunch Tracking Report from RED C shows that Irish consumers are resolute in spite of the poorest economic outlook in more than 2 years. This outlook is driven by the European debt crisis, yet another tough budget and rumours of a second bailout for Ireland. The report also shows that consumers continue to hold on to their purse strings . . .January 30th, 2012
Government parties will need to think very carefully how they manage the introduction of a new European Treaty to Ireland, based on the results of today’s Sunday Business Post/ RED C poll; which suggests it could be difficult to win, among an electorate already slightly disenfranchised from the government parties. With their support under pressure, the last thing the Government needs . . .January 16th, 2012
Now that we are all well and truely back into work mode, and to help brighten up your "Blue Monday"! Please click on the following link to find a short review of 2011, and our thoughts on trends in 2011. 2011 - out with the old in with the newJanuary 12th, 2012
Despite negative media surrounding both the household charge and the tax claims against pensioners, the two government parties come out of today's poll in relatively good positions. Both Fine Gael and Labour improve their share of the first preference vote slightly, when compared to a similar poll conducted just before the Budget in Dec. At the same time 26% of those aware . . .January 11th, 2012
RED C is currently looking for an Insights Team Research Executive, based in Cork. For more information please go to http://redcresearch.ie/about/careers-red-cJanuary 3rd, 2012
The Global Net Happiness stands at 40% points while Net Happiness for Ireland is only 20% - the lowest recorded in Western Europe. 45% of the Irish feel happy, 25% feel unhappy while 30% express they are neither happy nor unhappy. Demographic analysis for Ireland shows that those aged 35-54 years are significant less happy than other age groups with almost . . .December 22nd, 2011
The Net Hope in Ireland is -68% with 6% hopefuls, and 74% pessimists; the remaining expecting no change or being unable to respond. Globally Net Hope falls from +2% at year end in 2010 to -4% now. Zurich, 22 December 2011 — A new global poll conducted on the run up to the new year confirms the downward trend in popular hopes . . .December 8th, 2011
We are delighted to announce that RED C Research Ltd and OI Research (formerly Outsourced Insight) have joined forces in a merger agreement that will make the group one of the largest independent market research companies in Ireland. Our joining together unites two of the most highly respected and fastest growing insight-delivery agencies in Ireland, and will allow us to . . .December 5th, 2011
In the first Sunday Business Post / RED C poll since the Presidential Election, there is evidence that the government parties are coming under pressure. Fine Gael remain the largest supported party in the state securing 32% of the first preference vote, but this is down 4% when compared to the last election, and a long way behind the honeymoon . . .November 4th, 2011
Sir, – Headline: Election-skewing nature of media comment should not be ignored. This could so easily have been the title of the piece written by John Waters (“Election-skewing nature of polls should not be ignored”, Opinion, October 28th). His argument was that opinion polls change people’s behaviour, but if this is true surely so does his comment and opinion? In . . .