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5 trends in TV watching and what do they mean for advertisers?

For so long, the TV has dominated our living room and even our culture. But the time of the TV is waning and the last decade has brought a lot…

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End of year review 2014 & trends 2015

It’s that time of the year again when we at RED C review the twelve months past and anticipate the twelve months ahead! 2014 was a year of change in…

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Maximising customer utility

What makes a satisfied customer and how do we ensure that it’s not a fleeting emotion? We in RED C predicate many of our insight recommendations on the quantitative answers…

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Building brand connection

In a world where consumers are sharing opinions, openly talking about what they like / don’t like about brands and their advertising, how does a brand connect? How do we…

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Online engagement

I recently joined an online group. I’m not a big online contributor, but I thought the things people might have to say in this group would be of interest to…

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Here comes summer!

Let us don our shortest shorts and fall over our flip flops in the rush to get to the beach. Ah but wait… We live in Ireland. So planning for…

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The joy of moderating focus groups

People often ask what it is like to moderate a focus group. It’s hard to sum up, but like most things worth doing in life, it is a combination of…

Comment, News, Political Poll

Fianna Fáil support falls back

The standout feature of this poll is the fall-back in Fianna Fáil support following a recent revival that saw them neck-and-neck with Fine Gael on voting intention. Their support now…

Comment, Political Poll

Do undecided voters = desire for new party?

A lot has been made about the supposedly high levels of undecided voters in recent polls published in Ireland, with some even suggesting that this points to the desire for…

Comment, News

Red C credit crunch tracking January 2013

The latest Credit Crunch Tracking Report from RED C shows that consumer outlook for the Irish economy is at its highest level since the onset of the recession – possibly…

Comment, News

Annual review 2012 & trends 2013

2012 was an eventful year for the Irish with many highs and lows from the success at the Olympics, the possible revival of the Irish economy to austerity demonstrations and…

Comment, News

Global barometer of hope & happiness

Ireland remains one of the most pessimistic nations on future prosperity In the latest worldwide poll conducted by RED C and the WIN Gallup International Group of independent market research…

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