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Changing Face Of Technology

In a recent survey conducted by RED C for the Communications Regulator of Ireland a number of trends on how consumers are using technology were unveiled. In today’s blog we…

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Ensuring Accurate Polls in GE16

RED C goes to great lengths to ensure the most accurate polling possible for our clients. Everything we do is focused on providing an unbiased and accurate picture of voter…

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Angela Merkel – Unfavourable Irish Opinion

New research from RED C has found that a significant proportion of the adult Irish population (45%) are unfavourable in their opinion of Angela Merkel. Ireland’s response In a recent…

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May The Force Be With Your Brand!

The most anticipated movie of the year, Star Wars – The Force Awakens, is set to hit cinemas on the 17th December 2015. This will be the 7th movie in…

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The Intricacies of PR – Hope for the Government Yet

As the saying goes, a week is a long time in Politics, and there’s no questioning that this has been a long week for those in Government, particularly those in…

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The impact of mobile & native advertising

The impact extends beyond simply creating awareness of a new French wine range in Lidl to impact overall brand consideration for Lidl and brand perceptions in terms of product range,…

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Back to the Future – Marketing for another 30 years

Growing up, and even now to this day – one of my favourite movie lines of all time has to be from the ultimate sci-fi comedy classic Back to the…

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Gamification in Research – more accessible than you think!

It’s just over a month since the marriage referendum, and already the landscape of political support is changing. Government parties had noticed significant gains in support in the run up…

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Marketing ‘Ireland’

With St.Patricks day looming, the landscape of Dublin, and indeed Ireland already appears to be changing – green hats, scarves, bunting, green beer, influx of tourists, the usual. Arguably St….

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