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Marketing ‘Ireland’

With St.Patricks day looming, the landscape of Dublin, and indeed Ireland already appears to be changing – green hats, scarves, bunting, green beer, influx of tourists, the usual. Arguably St….

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Here comes summer!

Let us don our shortest shorts and fall over our flip flops in the rush to get to the beach. Ah but wait… We live in Ireland. So planning for…

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Global poll on religion

A global poll by WIN Gallup International among 66,806 people has revealed that over half of the world’s residents believe religion plays a positive role in their country. Western Europe,…

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Research in action – Dublin airport

In a world where board rooms are demanding more ‘bang for their buck’, marketing and communications teams are constantly pressurised to demonstrate the effectiveness of their advertising campaigns. The likes…

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