News

Brexit – A Viable Possibility Should a Referendum be Called

New research from RED C and WIN/Gallup International has found that the majority of UK adults would vote to leave the European Union. In a recent pan European study conducted,…

Comment

Angela Merkel – Unfavourable Irish Opinion

New research from RED C has found that a significant proportion of the adult Irish population (45%) are unfavourable in their opinion of Angela Merkel. Ireland’s response In a recent…

News

Refugees – A European Problem Few Of Us Want

New research from RED C has found that a majority of those across Europe think the Continent should be doing more to help but on an individual country level, most…

Comment

End of year review 2014 & trends 2015

It’s that time of the year again when we at RED C review the twelve months past and anticipate the twelve months ahead! 2014 was a year of change in…

News

Irish adults in denial over their health

A new study from RED C Research has found that despite alarmingly high levels of obesity in Ireland*, eight out of ten Irish adults (81%) consider themselves to be healthy….

Comment

Maximising customer utility

What makes a satisfied customer and how do we ensure that it’s not a fleeting emotion? We in RED C predicate many of our insight recommendations on the quantitative answers…

News

End of year review 2013 & trends 2014

2013 was a good year for Ireland – relatively speaking. It was the year of Mediterranean summer weather, the exit of the bailout and the Gathering. Our End of Year…

News

The search for value for money

Customers are obsessed with it and companies are harassed by it, but how exactly do we define value for money? The recession saw a change in the way customers spend…

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