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The impact of mobile & native advertising

The impact extends beyond simply creating awareness of a new French wine range in Lidl to impact overall brand consideration for Lidl and brand perceptions in terms of product range,…

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Online engagement

I recently joined an online group. I’m not a big online contributor, but I thought the things people might have to say in this group would be of interest to…

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The joy of moderating focus groups

People often ask what it is like to moderate a focus group. It’s hard to sum up, but like most things worth doing in life, it is a combination of…

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Research in action – local newspaper readership

INM Regionals are one of the leading publishers of local newspapers in the country with thirteen titles across Cork, Kerry, Louth, Wexford, Wicklow, Carlow, Sligo and north County Dublin. It…

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