RED C was set up in June 2003 because we wanted to provide an independent and free thinking research resource within the market place. Since then our approach has seen us become the fastest growing full service research company in Ireland.
We made ourselsves do a brand wheel analysis to really understand what we wanted to be about. At the heart of that wheel was the ideal of bringing Clarity to brands, to make insight really drive growth.
As a result the RED C name was born, formed from the key stages that we use to develop consumer insight and so help drive brand growth - Research -Evaluation - Direction, which in turn help us to develop Clarity for brands.
Our mission is to provide a level of service and thought unrivalled by others, to ensure that reliable insight is generated from all of our surveys, through innovative research design.
The key aim at all times being to help companies and brands maximise their product positioning and marketing, to enable sustained growth by providing consumer or customer clarity.
RED C are members of AIMRO (Association of Irish Market Research Organisations), ESOMAR (European Society for Opinion and Marketing Research) and the MRS (Market Research Society) and abide by the professional guidelines for conducting high quality research and polling set out by all these organisations.